Choya is a renowned Japanese beverage company specializing in umeshu (Japanese plum wine). Made with only domestically-grown ume fruit, Choya has earned its reputation by producing high-quality plum-based alcoholic beverages that combine traditional Japanese craftsmanship with modern expertise. Umeshu is a sophisticated spirit made from the ume fruit (Japanese plum), creating a distinctive and flavorful beverage that has become increasingly popular worldwide.

The Choya brand represents excellence in taste, quality, and authenticity, offering consumers a genuine Japanese drinking experience. Each product reflects careful selection of ingredients and precise production methods to ensure consistent quality and delightful flavor profiles.

Choya's journey began over 100 years ago with a simple but profound vision: to introduce authentic Japanese ume culture to the world. Founded by Sumitaro Kondo, the company began as a farm producing wines and brandies. This agricultural heritage remains at the core of CHOYA's DNA, fostering a commitment to "growing hand in hand" with ume farmers.